Mastodon, founded in 2016, has become a major player in the decentralized social media market, with more than three million users. This open-source microblogging platform differs from traditional social networks in that it offers a federated system consisting of multiple interconnected servers or “instances.” This unique structure allows users to choose an instance that matches their values and interests, fostering diverse and inclusive online communities.
Functionally, Mastodon is similar to Twitter, with features that allow users to post short messages, known as “tweets,” and interact through replies, favorites, and rewards, which is similar to retweets. What sets Mastodon apart, however, is its emphasis on privacy and user control. The platform offers customizable content filters, detailed privacy settings, and operates without the use of ads or analysis of user data.
Mastodon supports a variety of media types, including text, images, videos, and GIFs. One of its prominent features is the algorithm-free timeline feed, which gives users full control over what is displayed on their timeline. This approach allows users to manage their own feed and maintain unprecedented control over their online visibility and interactions.
As an alternative to platforms such as Twitter and Facebook, Mastodon is more than just a social network; it is a tool that allows users to create their own corner of the Internet. Users can create and moderate their own servers, offering a personalized and controlled online environment. With its open-source nature and user-centered design, Mastodon represents a key development in the evolution of social networking, seeking greater autonomy and privacy for users.